Hello and Sense

Sleep Tech, named one of TIME's 25 Best Inventions of 2016 and featured in the New York Times and the TODAY Show...twice!

Hello and their revolutionary Sense sleep monitor had been out for over a year in a crowded industry when EZPR began their work. By the end of the campaign, Sense had had international coverage in the consumer, tech and business press, and CEO James Proud had become an international sleep icon and world-renowned CEO.

Over the course of a year-long campaign, EZPR took over the entire media relations and public relations operation for Hello's operations in the USA, focusing on gaining positive coverage for the Sense, launching various Sense products and growing the brand of both CEO James Proud and Chief Scientist Matthew Walker.

EZPR succeeded, gaining coverage in the New York Times (twice!), on the TODAY Show (again, twice), Fox & Friends, TechCrunch, Business Insider, Digital Trends, Forbes and Buzzfeed, as well as over 150 other articles. Sense was also named one of TIME's 25 Best Inventions of 2016.

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